Welcome to Mooi Boutique! My name is Emily and I am so excited to bring my dreams of owning my own business to life. I recently launched Mooi Boutique in August 2024 and I'd love for you to get to know me!
From E-Commerce Expert to Boutique Owner
With a decade-long career in e-commerce marketing, I have honed my skills and expertise in the digital realm. However, my true passion lies in curating a unique shopping experience for my customers, following fashion trends in the boho, chic and modern styles, and empowering women to feel confident in everything they wear. The transition from marketing strategist to boutique owner was a natural evolution, driven by my entrepreneurial spirit and love for fashion.
A Dream Realized
Owning Mooi Boutique is not just a business venture—it's a dream come true! The birth of my son in February 2024 inspired me to seek a better work-life balance, allowing me to spend precious moments with my family while pursuing my professional aspirations. This boutique is not just a store; it's a reflection of my dedication to my loved ones and finding confidence in every day clothing.
A Passion for Inclusivity
My childhood memories of boutique shopping with my mom and aunts left a lasting impression on me. Those moments of bonding and discovery sparked my desire to create a space where women of all shapes and sizes can find stylish and trendy clothing. As a tall woman myself, standing at 6'1", I understand the struggle of finding fashionable pieces that fit perfectly. My vision for Mooi Boutique includes offering extended sizes to cater to every body type.
I am constantly on the lookout for the latest styles and designs to add to my collection, ensuring that our customers have access to the freshest looks. With a commitment to bringing you high-quality and trendy clothing, I carefully search for and curate new arrivals on a regular basis.
Get in Touch
Do you have any questions or feedback? Feel free to reach out to me at shop@mooiboutique.com. Your input is valuable as my business continues to grow and evolve into a haven for fashion-forward individuals.
