About Mooi

With a long and fulfilling career in marketing, I’ve always had a dream of owning my own business. Now, as a mom who cherishes family time, I’ve created Mooi Boutique to merge my passion for fashion with my love for empowering women. Inspired by my Dutch heritage, I chose the name “Mooi,” which means “beautiful”, as a reminder that beauty comes from feeling confident and comfortable in what you wear.

At Mooi Boutique, our purpose is simple: to offer you stylish, high-quality clothing and accessories that not only look good but make you feel good. Whether you’re dressing for a day at the office, a weekend with friends, or just some much-needed "me" time, our carefully curated collections are designed to help you express your unique self.

Our mission is to create a welcoming space where women can explore fashion that empowers their individuality. We believe in embracing personal style, and we’re here to help you find the pieces that make you feel beautiful, confident, and, most importantly, you.

Thank you for being part of the Mooi Boutique community. Let’s celebrate your beauty, inside and out, one outfit at a time!